If you are an entrepreneur, own a small or medium business (SBM), you might have to wear many hats, and, understandably, staying on top of marketing trends isn’t necessarily your top priority. However, as we discussed in our previous articles (customer loyalty, customer retention and pain points), customer experience is now the new key brand differentiator, overtaking price and product, and the question is not whether or not you need digital marketing anymore, but whether or not you can satisfy the growing need of your customers’ for smart, omnichannel marketing solutions. If you don’t have an in-house digital expert, this might sound overwhelming so let us break it down for you.

Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, YouTube – we are flooded with oodles of social media channels, Tweets, friend requests, likes, messages, status updates, invitations, pins – is email marketing even a thing in all that noise and the chaos of social media? We say that if you do it right, it can be an important factor in your online marketing efforts. How exactly? We’ll get to that in a few seconds.

Multichannel and omnichannel marketing strategies may sound like two peas in a pod but they are actually quite different. We briefly touched the topic in our previous articles about customer loyalty and customer pain points where we discussed how omnichannel marketing can help you retain customers, however, we think the subject deserves its own article. If you’d like to be on the cutting edge of marketing, we encourage you to dive right in!