The often-mentioned, currently-happening, digital transformation, brought our new article series to life where we deal with each important part of the global digital process: terms, definitions, know-hows and best practices. Now we put the focus on the key benefits of Liferay Digital Experience Platform (DXP), which is an up-to-date and easy-to-use platform for all businessmen and -women who want to reach the marketing automation-given advantages.

For ages, organizations and businesses have been differentiating themselves by supplying high-quality, competitively-priced products and valuable offers, using sufficient distribution channels. However, over time and due to digital transformation, these opportunities have become a commodity and, as Walker says, "By the year 2020 it’s expected that customer experience will overtake price and product as the key brand differentiator." If you’d like to tap into the power of being able to differentiate your business, you have to get the basics down. Shall we begin?

We dare to hope that you not only know what audience targeting and segmentation are but you also exercise them to some extent. In a world where anybody with an online presence is exposed to over 5000 ads a day (!), it couldn’t be more clear why better targeting is indispensable. Oh, and did we mention that customers only engage with about 10 of these 5000 ads?

Do you remember one of our previous articles (customer loyalty) where we discussed that it takes approximately seven times more to gain a new customer than it does to retain one? Hopefully you do, listen up now, though! Other studies have shown that bringing a new client in might actually cost a business up to 10 times more than to keep one. According to Kissmetrics, acquisition marketing is the single most important goal for 63% of the surveyed companies – do you belong in this club? If so, you might want to reconsider. Read on if you’d like to know why.

Here we go again! Everyday, we have to come up with something important and worth knowing about ‘digital experience’. In this article, we point to the key needs  and the benefits of an integrated digital experience platform. Shall we start?

All customers want to live in a digital world where are no undesirable ads and where they can get exact informations about relevant products and services which can be useful from their perspective. It’s time to say ’hurray’ because the problem has got a solution because of marketing automation, what is a memorable milestones of digital marketing. If you have already experienced the difficulties of reaching your target group and been disappointed with direct marketing, let’s dive into something efficient: create personalized offers in an automated way! Put the focus on the digital customer experience (DCX)and help your customer through the customer journey!

At the age of computers, internet, smart phones, apps and hand-held devices everything is at our fingertips and face to face interactions are at an all-time low. Does this mean that customer loyalty has less significance? Quite the opposite!