Every year, Clutch announces their Leader Award winners. These companies represent the top-performing service providers on the site according to geographic location and service line. We are excited to announce that Clutch has named Webtown a top B2B company in Hungary for 2020! We are honored to be listed among other distinguished software developers on Clutch!

Upgrade projects, just like Liferay upgrades, have a lot of unique features making them so difficult and making impossible to have simple, or standard types of upgrade projects. But in our experience, most projects are still optimized for some similar scenario.

Summertime is a laugh-and-cry-at-the-same-time season for many entrepreneurs and business owners. While most people set up funny out-of-office autoresponders and go on vacation, the same might prove difficult for leaders since the business must go on, even if this collective vacation mode leads to a major seasonal trend. Everything slows down; audience engagement can dip and, understandably, you also might want to take some time off without completely abandoning your marketing efforts. This is when content repurposing, themed content creation, and automated solutions come into play.

Email has been around for a while, exactly since 1971 when the first email system was developed. It is not only extremely widely used - over half of the world population, almost 4 billion people use email in 2019 - it also delivers better results in driving sales than PPC or display. According to a 2017 study, 53% of marketers say that email marketing is a good or excellent tool when it comes to the effectiveness of digital media channels. All in all, we say that if you do it right, eDM can still be an important factor in your online marketing efforts. How do you do it right, though? We’ll unravel the mystery in a few seconds

Digital transformation, the integration of digital technology into every area of business, has changed the landscape for all, including companies dealing in sales

The financial services industry has always faced generational challenges: gangs robbed banks throughout the American Wild West in the 1800s, women struggled to enter this male-dominated industry in the 1900s, now we have digital banking with all its perks and drawbacks. Learn how you can take advantage of a digital experience software that can help place your company ahead of competitors

Let’s start with an example to get you up to speed. You’ve made up your mind to travel to Vietnam. You’re searching for the best airfare offer, checking several online booking websites. Ads are popping up here and there, cool. You find the best ticket and decide to go for it.  A few days later, ads are still popping up, still cool-ish, maybe they just haven’t noticed that you already got what you wanted. You go to Vietnam for 3 weeks, come home, and ads are still popping up… not so cool. This is segmentation, not personalization.

As R. L. Adams from Entrepreneur says, “time is the greatest equalizer in life.” Regardless of who you are, where you live, how old you are or how much money you make, you have the same amount of time as everybody else. The real question is: how effectively do you use and manage the 24 hours in the day?

When it comes to marketing, advice doesn’t seem to be in short supply. Everybody has their take on it; however, it’s worth a shot to revisit your content strategy plan along with the basics of content marketing once in a while. If you could use some help planning for the second half of the year or some fresh ideas to incorporate in your plan, stick with us! We’ll cover what a content strategy is, what kind of content you can create and what exact steps you can take to build your plan.

Unless you live under a rock, chances are you’ve heard about GDPR since the European Parliament, the EU's law-making body, approved it in April 2016. After 4 years of preparation and debate, it came into effect in May 2018. Some took it easily, some were confused, some prepared for it, some waited until the last minute. The common denominator? Everybody had questions about it. We have set out to finally demystify GDPR a year after its effective date.