Segmentation and personalization– similarities and differences
Let’s start with an example to get you up to speed. You’ve made up your mind to travel to Vietnam. You’re searching for the best airfare offer, checking several online booking websites. Ads are popping up here and there, cool. You find the best ticket and decide to go for it. A few days later, ads are still popping up, still cool-ish, maybe they just haven’t noticed that you already got what you wanted. You go to Vietnam for 3 weeks, come home, and ads are still popping up… not so cool. This is segmentation, not personalization.