The financial services industry has always faced generational challenges: gangs robbed banks throughout the American Wild West in the 1800s, women struggled to enter this male-dominated industry in the 1900s, now we have digital banking with all its perks and drawbacks. Learn how you can take advantage of a digital experience software that can help place your company ahead of competitors

Let’s start with an example to get you up to speed. You’ve made up your mind to travel to Vietnam. You’re searching for the best airfare offer, checking several online booking websites. Ads are popping up here and there, cool. You find the best ticket and decide to go for it.  A few days later, ads are still popping up, still cool-ish, maybe they just haven’t noticed that you already got what you wanted. You go to Vietnam for 3 weeks, come home, and ads are still popping up… not so cool. This is segmentation, not personalization.

Unless you live under a rock, chances are you’ve heard about GDPR since the European Parliament, the EU's law-making body, approved it in April 2016. After 4 years of preparation and debate, it came into effect in May 2018. Some took it easily, some were confused, some prepared for it, some waited until the last minute. The common denominator? Everybody had questions about it. We have set out to finally demystify GDPR a year after its effective date.

It’s no secret that we live in the era of devices, robots and artificial intelligence. This shift toward digitalism has created the need for automated solutions in the field of marketing too, making small businesses sweat. If you’d like to keep your clothes dry, check out our take on the issue.

Multichannel and omnichannel marketing strategies may sound like two peas in a pod but they are actually quite different. We briefly touched the topic in our previous articles about customer loyalty and customer pain points where we discussed how omnichannel marketing can help you retain customers, however, we think the subject deserves its own article. If you’d like to be on the cutting edge of marketing, we encourage you to dive right in!

We dare to hope that you not only know what audience targeting and segmentation are but you also exercise them to some extent. In a world where anybody with an online presence is exposed to over 5000 ads a day (!), it couldn’t be more clear why better targeting is indispensable. Oh, and did we mention that customers only engage with about 10 of these 5000 ads?

All customers want to live in a digital world where are no undesirable ads and where they can get exact informations about relevant products and services which can be useful from their perspective. It’s time to say ’hurray’ because the problem has got a solution because of marketing automation, what is a memorable milestones of digital marketing. If you have already experienced the difficulties of reaching your target group and been disappointed with direct marketing, let’s dive into something efficient: create personalized offers in an automated way! Put the focus on the digital customer experience (DCX)and help your customer through the customer journey!