At Webtown, we help businesses overcome their challenges through high-quality digital experiences. We’re a software development agency that has been in the industry since 2006. Our team is proficient in most programming languages, and we work with businesses of all sizes. We’re headquartered in Austria and Hungary, and we’ve recently expanded as a Liferay Multinational Platinum Partner, extending our reach in Ireland, the UK, and Saudi Arabia.

Unless you live under a rock, chances are you’ve heard about GDPR since the European Parliament, the EU's law-making body, approved it in April 2016. After 4 years of preparation and debate, it came into effect in May 2018. Some took it easily, some were confused, some prepared for it, some waited until the last minute. The common denominator? Everybody had questions about it. We have set out to finally demystify GDPR a year after its effective date.

It’s no secret that we live in the era of devices, robots and artificial intelligence. This shift toward digitalism has created the need for automated solutions in the field of marketing too, making small businesses sweat. If you’d like to keep your clothes dry, check out our take on the issue.

We’ve talked about omnichannel and multichannel strategies, why small businesses need digital marketing, how to retain your customers and so on, however, we haven’t discussed in depth what a content marketing strategy is and how you can develop one for your business. As we mentioned in one of our previous articles (link to Myth disproved: “I am a small business, I don’t need digital marketing”), developing a digital marketing strategy has 6 major steps, out of which we’ll unravel 3 in this article: how to set goals, how to get to know your audience, how to develop a content strategy, and how to create a content calendar.

When it comes to organizing work, you have quite a few options: spreadsheets, to-do apps, checklists, just to name a few, however, the bigger your team and the more complex your work activity, the more difficult juggling everything gets. Organizing a big team’s workload might need a dedicated project management software that facilitates communication and collaboration. The right tool will affect the success of your project, moreover, it can actually make or break a project. Before we get into why a project management software is useful, let’s see what types you can find out there.

If you are an entrepreneur, own a small or medium business (SBM), you might have to wear many hats, and, understandably, staying on top of marketing trends isn’t necessarily your top priority. However, as we discussed in our previous articles (customer loyalty, customer retention and pain points), customer experience is now the new key brand differentiator, overtaking price and product, and the question is not whether or not you need digital marketing anymore, but whether or not you can satisfy the growing need of your customers’ for smart, omnichannel marketing solutions. If you don’t have an in-house digital expert, this might sound overwhelming so let us break it down for you.

As we discussed in our previous article (finding the pain points), it is crucial to identify and fix our customers’ pain points. Having a poorly working website or unpleasant employees might cost you valuable customers since we know that customer loyalty is like walking on thin ice and based on positive experiences. How to create those? Let’s dive in!

The often-mentioned, currently-happening, digital transformation, brought our new article series to life where we deal with each important part of the global digital process: terms, definitions, know-hows and best practices. Now we put the focus on the key benefits of Liferay Digital Experience Platform (DXP), which is an up-to-date and easy-to-use platform for all businessmen and -women who want to reach the marketing automation-given advantages.

Do you remember one of our previous articles (customer loyalty) where we discussed that it takes approximately seven times more to gain a new customer than it does to retain one? Hopefully you do, listen up now, though! Other studies have shown that bringing a new client in might actually cost a business up to 10 times more than to keep one. According to Kissmetrics, acquisition marketing is the single most important goal for 63% of the surveyed companies – do you belong in this club? If so, you might want to reconsider. Read on if you’d like to know why.

All customers want to live in a digital world where are no undesirable ads and where they can get exact informations about relevant products and services which can be useful from their perspective. It’s time to say ’hurray’ because the problem has got a solution because of marketing automation, what is a memorable milestones of digital marketing. If you have already experienced the difficulties of reaching your target group and been disappointed with direct marketing, let’s dive into something efficient: create personalized offers in an automated way! Put the focus on the digital customer experience (DCX)and help your customer through the customer journey!