Businesses operate in an ever-changing landscape of technology, marketing, and customer demands. While having a user-friendly and optimized website is essential for a comprehensive online marketing strategy, it might not be enough to engage and communicate with customers effectively. This is where social media and blogging come into the picture.

Summertime is a laugh-and-cry-at-the-same-time season for many entrepreneurs and business owners. While most people set up funny out-of-office autoresponders and go on vacation, the same might prove difficult for leaders since the business must go on, even if this collective vacation mode leads to a major seasonal trend. Everything slows down; audience engagement can dip and, understandably, you also might want to take some time off without completely abandoning your marketing efforts. This is when content repurposing, themed content creation, and automated solutions come into play.

Email has been around for a while, exactly since 1971 when the first email system was developed. It is not only extremely widely used - over half of the world population, almost 4 billion people use email in 2019 - it also delivers better results in driving sales than PPC or display. According to a 2017 study, 53% of marketers say that email marketing is a good or excellent tool when it comes to the effectiveness of digital media channels. All in all, we say that if you do it right, eDM can still be an important factor in your online marketing efforts. How do you do it right, though? We’ll unravel the mystery in a few seconds

When it comes to marketing, advice doesn’t seem to be in short supply. Everybody has their take on it; however, it’s worth a shot to revisit your content strategy plan along with the basics of content marketing once in a while. If you could use some help planning for the second half of the year or some fresh ideas to incorporate in your plan, stick with us! We’ll cover what a content strategy is, what kind of content you can create and what exact steps you can take to build your plan.

If you’re not familiar with the concept of content management systems (or CMS, in short), the title of this article might make you look twice, however, this is not a typo, we did mean headless. Besides explaining what that is, we’ll also discuss the difference between traditional and decoupled content management systems.

It’s no secret that we live in the era of devices, robots and artificial intelligence. This shift toward digitalism has created the need for automated solutions in the field of marketing too, making small businesses sweat. If you’d like to keep your clothes dry, check out our take on the issue.

We’ve talked about omnichannel and multichannel strategies, why small businesses need digital marketing, how to retain your customers and so on, however, we haven’t discussed in depth what a content marketing strategy is and how you can develop one for your business. As we mentioned in one of our previous articles (link to Myth disproved: “I am a small business, I don’t need digital marketing”), developing a digital marketing strategy has 6 major steps, out of which we’ll unravel 3 in this article: how to set goals, how to get to know your audience, how to develop a content strategy, and how to create a content calendar.

Establishing a thought-through and in-depth omnichannel strategy has been a priority for businesses for a while now, and not for nothing. Companies with omnichannel strategies retain on average 89% of their customers, while businesses with weak omnichannel customer engagement retain only 33% of them. We discussed in one of our previous articles (link to customer retention) that bringing a new client in might cost a business up to 10 times more than to keep one, so you definitely don’t want to turn a blind eye to omnichannel marketing.  In case you need a refresher on what it is exactly: it indicates the ability to interact with (potential) customers on numerous platforms that are all connected and consistent, providing customers with an integrated experience. How do you do that? Let’s see!

If you are an entrepreneur, own a small or medium business (SBM), you might have to wear many hats, and, understandably, staying on top of marketing trends isn’t necessarily your top priority. However, as we discussed in our previous articles (customer loyalty, customer retention and pain points), customer experience is now the new key brand differentiator, overtaking price and product, and the question is not whether or not you need digital marketing anymore, but whether or not you can satisfy the growing need of your customers’ for smart, omnichannel marketing solutions. If you don’t have an in-house digital expert, this might sound overwhelming so let us break it down for you.

Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, YouTube – we are flooded with oodles of social media channels, Tweets, friend requests, likes, messages, status updates, invitations, pins – is email marketing even a thing in all that noise and the chaos of social media? We say that if you do it right, it can be an important factor in your online marketing efforts. How exactly? We’ll get to that in a few seconds.