Key needs and benefits of ‘digital experience’
Here we go again! Everyday, we have to come up with something important and worth knowing about ‘digital experience’. In this article, we point to the key needs and the benefits of an integrated digital experience platform. Shall we start?
Formerly we wrote about the meaning of ‘digital experience’, compared to ‘digital customer experience’ and shared some advice on how to use these in practice. Now we focus on the key needs of ‘digital experience’ and the opportunities of a flexible and well-structured digital experience platform.
The Key Needs of ‘Digital Experience’
As you have experienced in many ways, ‘digital experience’ changes everything. Companies can give customers access to what they want on whatever channel they want, which provides a better experience. This means that digital technology is opening new doors in company-customer relationships that can drive future innovation and growth. But with these opportunities come challenges in creating and managing these touchpoints. Here comes the question; how can we solve the real problem of delivering services across channels in a valuable way to customers? What should we do? To receive the benefits of ‘digital experience’, the first step is to take care of customers’ needs. Here are some challenging difficulties;
- Integrating separated technology
Problem 1: The number one technical challenge is inadequate integration with back-end systems. New channel additions make it more and more difficult to keep everything integrated.
- Mapping the whole ‘customer experience’
Problem 2: Websites, mobile apps, portals, touchscreens and so on. Where are the customers and how long are they there? Because of the creation of silos every now and then, businesses only get a limited view of the customers’ behaviour.
- Synchronizing the organizational approach to digital strategy
Problem 3: Traditional business methods lock customer data into different silos (from one department to another) which results in fragmented information about the customer.
- Addressing the entire customer lifecycle
Problem 4: There is a hyper-focus on the ‘discovery’ and ‘purchase’ stages of customers but less on the revenue opportunities throughout the rest of the lifecycle.
- Turn legacy systems into something new, or…?
Problem 5: Time is money. Resources are more money. Companies have experienced this in so many ways and don’t want to remove legacy systems completely. They need a software which integrates the old and the new one into a synchronized system in order to solve immediate problems sooner.
You can see the current problem: fragmented systems and customer data. It’s not an easy task but “no-solution” is not an option. How can we turn these difficulties into something efficient? Let’s take a deep breath and relax: a unified digital platform manages the hardest parts for you!
Liferay Digital Experience Platform - Try it, you’ll love it!
The Liferay Digital Experience Platform (DXP) is designed for companies that understand the importance of breaking down silos and bringing together data and channels in a way that can be shared among business units. Their goal is to enable companies to manage the elements of exceptional experiences with a clear view of business analytics, integration, comprehensive customer data and cost-effective implementation.
Three advantages of Liferay Digital Experience Platform (DXP)
Here are some key benefits of Liferay DXP, which can be life-saving in the innovational future:
- Identifies immediate needs
- Improves customer engagement through holistic customer information
- Uses integration and flexible architecture
What do these mean? What customer information could you get? Why is Liferay’s DXP cost-effective and an excellent long-term investment? Click here and learn more about Liferay DXP! Let’s try and request a live demo!